Clients and loyalty
Know every client and give her a reason to come back
Every client gets a record: visits, spending, favourite services, team notes and birthday. The loyalty program counts points on its own, and every week Soraly tells you which clients to reach out to.
Client records on every plan. Loyalty program from the Pro plan.

What it changes for your salon
A personal welcome
Before the appointment, the team sees the client's notes: sensitive scalp, favourite service, the person she asks for.
Loyalty without paper cards
Points for every visit, bonuses on your own rules, Bronze, Silver and Gold tiers, and rewards you choose.
The right clients at the right time
Soraly groups clients to win back, this month's birthdays and your VIPs, with a message ready to send on WhatsApp.


How it works
- 1
Records create themselves
Every new client who messages on WhatsApp or books gets a record, with no typing.
- 2
Each visit adds to the record
Services, amounts, team member and no-shows join the history.
- 3
Points add up
The loyalty engine credits points and moves the client up a tier.
- 4
Reach out in one tap
Pick a group of clients, read the suggested message and send it on WhatsApp.
Questions salon owners ask
Do my current clients show up?
Yes. Every client who messages you on WhatsApp or books gets a record automatically, and you can add others by hand.
How do points work?
You choose how many points a visit earns, the bonuses and each tier's rewards. You can also adjust a client's points by hand.
Is my clients' data protected?
Yes. Each salon only sees its own clients, in line with Moroccan law 09-08 and the GDPR.
Try Soraly free for 14 days
No credit card. Connect your WhatsApp, add your services and your team: your assistant starts answering the same day.
Starter 390 MAD, Pro 690 MAD, Enterprise 1,290 MAD per month. No commission on bookings.
Real screenshots of the Soraly dashboard, taken on a fictional demo salon (names and amounts are invented).