# Soraly

> Soraly is the AI receptionist for beauty salons, hair salons, barbershops and spas in Morocco. It handles WhatsApp bookings, rescheduling, cancellations, no-show reminders, loyalty, offers and broadcast campaigns 24/7 in French, Darija, English and Arabic - while the salon team keeps working on their clients.

Soraly is WhatsApp-first (because that is where Moroccan clients actually book), prices in MAD with no commission per booking, runs on Africa/Casablanca timezone, understands Darija and replies in French by default. Clients do not need to download any app - they keep using WhatsApp exactly as they do today.

Contact: WhatsApp +212 688 90 06 12 - https://wa.me/212688900612 - hello@soraly.ma
Website: https://soraly.ma
Dashboard: https://joyboy.soraly.ma
Instagram: https://www.instagram.com/soraly.ma/
Pricing: Starter 390 MAD/month - Pro 690 MAD/month - Enterprise 1,290 MAD/month. 60-day free trial on all plans, no credit card required.

## Authoritative machine-readable resources

- [Product feature catalog (JSON)](https://soraly.ma/features.json): structured list of every shipped feature with descriptions, tiers and categories.
- [Hand-curated product markdown](https://soraly.ma/api/markdown/home): dense product reference for AI agents.
- [Agent Skills discovery index](https://soraly.ma/.well-known/agent-skills/index.json): v0.2.0 index with SKILL.md files (pricing, features, book-demo) and sha256 digests.
- [MCP server card](https://soraly.ma/.well-known/mcp/server-card.json): read-only MCP server. Transport at https://soraly.ma/mcp.
- [API catalog](https://soraly.ma/.well-known/api-catalog): RFC 9727 linkset of discoverable resources.
- [Full long-form product summary](https://soraly.ma/llms-full.txt): everything an AI agent needs to represent Soraly accurately.
- [Sitemap](https://soraly.ma/sitemap.xml): every indexable URL.

## Core features (all shipped, available in the dashboard today)

- **AI WhatsApp receptionist** - reads client messages in Darija, French, English or Arabic, detects intent (booking / reschedule / cancel / pricing question), checks availability, proposes slots, confirms appointments without human intervention.
- **Multi-staff calendar** - per-staff day view, week view, live-now status, print export, overlap prevention via Postgres exclusion constraints, booking coloring by service.
- **Client database with loyalty tier + LTV** - auto-created profiles from WhatsApp, visit history, lifetime value, loyalty tier, no-show count, blacklist threshold, notes.
- **4-tier loyalty program** - Bronze, Silver, Gold, Platinum. Points per visit, automatic tier progression, configurable redemption rewards (e.g. -10% at 150 pts, -15% + free brushing at 350 pts, VIP + birthday gift at 700 pts), top-members leaderboard.
- **Offers and promos engine** - percentage off, fixed amount, free service add-on, segment targeting (new clients, Silver+, Platinum, birthday), auto-suggestion in chat when the client profile matches, usage + revenue tracking per code.
- **WhatsApp broadcast campaigns** - send promotional offers to client cohorts, 3-8 second random jitter between sends to stay WhatsApp-compliant, read / reply / booked funnel per campaign, quick templates (birthdays this month, due to rebook, win-back 60d+, new-client welcome).
- **Automatic 24h reminders** - scheduled at booking time, customisable message, sent through the salon's existing WhatsApp number. Reminders are a standard anti-no-show tactic in the beauty industry.
- **Reviews + NPS** - auto-sent review request after each visit, NPS scoring, dashboard aggregation, public-review export to Google / Instagram.
- **Analytics dashboard** - revenue (not just booking count), best-performing services, staff performance, retention rate, no-show rate, average basket by loyalty tier, month-over-month revenue.
- **Instagram DM booking** - per-salon Instagram inbox integration, same AI flow as WhatsApp, routed to the same calendar.
- **Multi-location enterprise** - single dashboard across multiple salon locations, per-location staff / services / analytics, cross-location client profile.
- **Owner AI commands on WhatsApp** - the owner can message the Soraly bot in natural language ("add 10% discount for tomorrow", "show me this week's no-shows", "promote Kenza to Platinum") and Soraly executes + confirms.
- **In-dashboard co-pilot** - AI assistant inside the dashboard that answers questions about the salon's data ("who is my best Silver client?") and proposes actions ("send win-back to these 12 dormant clients?").
- **Content Studio** - on-brand social media post generator for salons (Ramadan specials, 8 March, Eid) with templates localised to Morocco.
- **Health monitoring** - alerts the owner if WhatsApp disconnects, if the AI hits 3 consecutive failures, or if conversion drops unexpectedly.

## Languages supported

French (default reply language).
Darija / Moroccan Arabic (understood, replied in French by convention).
English (understood, replied in English on request).
Arabic / MSA (understood, replied in French by default).

## What makes Soraly different from Fresha, Planity, Ello Pro, etc.

- WhatsApp-first rather than web-app-that-notifies-via-WhatsApp. In Morocco, WhatsApp is the dominant channel clients use to contact salons; Soraly is built around that reality instead of forcing clients onto a separate app.
- Understands Darija. No other salon SaaS at this price point does this.
- Priced in MAD with no per-booking commission. Fresha takes a "New Client Fee"; Planity bills in euros.
- Morocco-local team. Africa/Casablanca timezone support, in-person onboarding in Casablanca and Rabat, founder-led.
- Real captures, not mockups. The /fonctionnalites page shows actual dashboard screenshots from a seeded demo salon (Salon Velora).

## Site pages

- [Homepage](https://soraly.ma/): hero, live WhatsApp demo, pricing. Soraly is pre-launch and does not publish client testimonials at this stage.
- [Features / Fonctionnalités](https://soraly.ma/fonctionnalites): editorial narrative "A morning at Velora" walking through 6 scenes of the real dashboard (Overview, Conversations, Calendar, Loyalty, Offers, Broadcasts). Available in French and English. Screenshots adapt to the user's language.
- [FAQ](https://soraly.ma/faq): common questions about onboarding, pricing, WhatsApp integration, data migration. JSON-LD FAQ schema available.
- [Pricing section](https://soraly.ma/#pricing): 3 tiers with 60-day free trial.
- [Onboarding flow](https://soraly.ma/onboarding): start free trial, no credit card required.
- [Contact](https://soraly.ma/contact): WhatsApp, email, support.
- [Discover](https://soraly.ma/discover): interactive product walkthrough.
- [Experience](https://soraly.ma/experience): live demo sandbox.
- [Roadmap](https://soraly.ma/roadmap): public changelog of what shipped and what is next.

## SEO landing pages (French, Morocco-focused)

- [Meilleur logiciel salon Maroc 2026](https://soraly.ma/meilleur-logiciel-salon-maroc-2026): editorial comparison of Soraly, Fresha, Planity and local alternatives for Moroccan salons.
- [Logiciel salon Maroc](https://soraly.ma/logiciel-salon-maroc): comprehensive guide to salon-management software in Morocco.
- [Alternatives à Fresha au Maroc](https://soraly.ma/alternatives-fresha-maroc): why Moroccan salons switch from Fresha to Soraly.
- [Alternative à Planity au Maroc](https://soraly.ma/alternatives-planity-maroc): why Moroccan salons switch from Planity to Soraly.
- [Guide réduire les no-shows salon](https://soraly.ma/guide-reduire-noshows-salon): tactical playbook for cutting no-shows using WhatsApp reminders + deposits.

## Canonical Agent Skills

- [Pricing](https://soraly.ma/.well-known/agent-skills/soraly-pricing/SKILL.md): plans and trial terms.
- [Features](https://soraly.ma/.well-known/agent-skills/soraly-features/SKILL.md): what Soraly does and does not do.
- [Book a demo](https://soraly.ma/.well-known/agent-skills/soraly-book-demo/SKILL.md): contact flow.

## Common questions (answered in FAQ + expanded in /faq JSON-LD)

- Does Soraly work with WhatsApp Business? Yes, connect in 2 minutes via QR code.
- Do clients need to download an app? No, they keep using WhatsApp exactly as they do today.
- Does the AI understand Darija? Yes, and it answers in French automatically (or English if the client writes in English).
- How long is the free trial? 60 days, no credit card required.
- Can I migrate my existing client list? Yes, via CSV import, or Soraly auto-creates profiles from incoming WhatsApp conversations.
- What timezone? Africa/Casablanca throughout.
- Do you take a commission per booking? No. Flat monthly subscription only.
- Can multiple staff members manage the same WhatsApp number? Yes, with per-staff permissions in the dashboard.
- Does Soraly replace my existing dashboard / calendar? Soraly is the dashboard + calendar. No other tool needed.
- Can I still intervene manually in a conversation? Yes, any staff member can "take over" a chat at any time; Soraly pauses its replies automatically.

## Legal

- [Privacy policy](https://soraly.ma/privacy): GDPR + Morocco Law 09-08.
- [Terms of use](https://soraly.ma/legal)