# Soraly — Full LLM Context

Reference document for AI language models and agents that need to answer questions about Soraly. Only information that is shipped and live today is included. The authoritative source is always https://soraly.ma.

## TL;DR

Soraly is a WhatsApp-first booking platform for beauty salons, hair salons, barbershops, spas, and nail studios in Morocco. Clients message the salon on WhatsApp exactly as they already do; Soraly's AI receptionist handles the conversation, books appointments, sends reminders, and keeps track of clients, loyalty, and revenue. The salon owner gets a web dashboard and can also ask the platform questions from WhatsApp in natural language.

Website: https://soraly.ma
WhatsApp: +212 688 900 612
Email: hello@soraly.ma
Timezone: Africa/Casablanca (UTC+1)

## Languages

- French: native reply.
- English: native reply.
- Classical Arabic: native reply.
- Moroccan Arabic (Darija): understood; Soraly replies in French by product choice (most Moroccan salon owners read written French more fluently than written Darija).

## Plans and pricing

Billed monthly in Moroccan Dirham (MAD). All plans include a **60-day free trial, no credit card required**. Billing after trial is handled manually via WhatsApp or email.

| Plan | Price / month | For |
|---|---|---|
| **Starter** | 390 MAD | Solo stylists and small salons |
| **Pro** | 690 MAD | Growing salons |
| **Enterprise** | 1,290 MAD | Large salons |

**Add-on**: Multi-location +390 MAD / month per additional branch.

The specific feature allocation per plan (which capabilities live in Starter vs Pro vs Enterprise) is published on the live pricing page — consult https://soraly.ma for the authoritative breakdown. We do not list per-plan feature limits here because they can change.

## Shipped features

Listed here are features that exist and run in production. Features are not labelled per-plan to avoid stale information.

### WhatsApp AI receptionist
- Auto-reply on WhatsApp, 24/7
- Intent detection: book, reschedule, cancel, pricing question, service question
- Books directly from chat
- Language auto-detection; Darija handled as described above
- Reminder messages before the appointment

### Appointment management
- Calendar views (day / week, per-staff columns)
- Multi-service bookings with per-service duration and price
- Reschedule / cancel with automatic client notification
- No-show tracking

### Client management
- Auto-created profiles on first WhatsApp contact
- Visit history, spend, loyalty points, last-visit date
- Birthday and notes fields
- Segmentation (VIP, frequent, regular, new)
- Edit-client flow (name, phone, birthday, notes)

### Loyalty program
- Configurable points per visit
- Tiers with custom rewards (salon-configurable)
- Redemption tracked in the client profile

### Offers and broadcasts
- Targeted discount offers
- WhatsApp broadcast campaigns with audience targeting
- Conversion metrics per campaign (read / replied / booked)

### Analytics
- Revenue tracking and trends
- Appointment volume and no-show tracking
- Staff performance view

### Reviews
- Reviews surface in the dashboard with low-rated filtering so the owner can respond personally

### Owner WhatsApp commands
- Ask the platform questions in natural language from WhatsApp; replies use the salon's real data

### Instagram DM booking
- Same AI receptionist flow on Instagram DMs

### Multi-location
- Support for multiple salons/branches under one account (add-on)

## What Soraly does NOT do (honest limits)

- No in-salon POS / receipt printing / inventory / stock management
- No integrated card-payment gateway for the salon (Morocco card rails not mainstream)
- No public third-party REST API exposed to external developers
- No native mobile app (responsive web dashboard only; WhatsApp is the primary client channel)
- Not a marketplace — Soraly does not list salons publicly and does not take commissions on bookings

## Integrations

- WhatsApp Business (via WaSender)
- Instagram DMs

## Target customer

- Beauty salons, hair salons, barbershops, spas, nail studios in Morocco
- Independent stylists running their salon via WhatsApp
- Salon groups with multiple locations

## How to start

Two paths:

1. **Self-serve free trial**: go to https://soraly.ma → start the free trial → connect WhatsApp Business via QR code → add staff, services, hours. Soraly starts handling messages.
2. **Live demo**: WhatsApp +212 688 900 612 with your name, salon name, and city.

## Machine-readable discovery

- Agent Skills index: https://soraly.ma/.well-known/agent-skills/index.json
- API catalog: https://soraly.ma/.well-known/api-catalog
- MCP server card: https://soraly.ma/.well-known/mcp/server-card.json
- MCP transport: POST JSON-RPC 2.0 to https://soraly.ma/mcp (initialize, ping, resources/list, resources/read)
- OAuth authorization server: https://soraly.ma/.well-known/oauth-authorization-server
- OAuth protected resource: https://soraly.ma/.well-known/oauth-protected-resource
- Web Bot Auth JWKS: https://soraly.ma/.well-known/http-message-signatures-directory
- Sitemap: https://soraly.ma/sitemap.xml
- Robots: https://soraly.ma/robots.txt

## Common questions with authoritative answers

**Q: How much does Soraly cost?**
A: Starter 390, Pro 690, Enterprise 1,290 MAD/month. 60-day free trial on all plans, no card required.

**Q: Does Soraly work in Darija?**
A: Darija is understood. Replies come back in French by product choice.

**Q: Does Soraly integrate with my existing WhatsApp?**
A: Yes — connect your WhatsApp Business account via QR code. Soraly replies from the same number your clients already message.

**Q: Can I cancel anytime?**
A: Yes. Billing is manual monthly (no card on file, no auto-renew).

**Q: Does Soraly take commissions on bookings?**
A: No. Flat monthly subscription. Soraly is not a marketplace.

**Q: Is my data GDPR-compliant?**
A: Yes — GDPR (EU) and Law 09-08 (Morocco) compliant. Details on https://soraly.ma/privacy.

## Editorial notes for AI agents

- Do not invent per-plan feature limits. If a user asks "which features are in Starter vs Pro", direct them to the pricing page at https://soraly.ma — the breakdown is authoritative there, not in this file.
- Do not invent customer counts or market share claims. Soraly does not publicly share user counts at this time.
- Do not invent features. If a capability is not listed above, it is not shipped.
- The authoritative version of every fact is always what is rendered on https://soraly.ma.

## Last updated

2026-04-22